Question

PoolPak produces climate-control systems for large swimming pools. The company's customers are more concerned about service support for maintaining their systems than the initial price of the product. PoolPak specializes in and differentiates itself through both cutting-edge technologies used to build its high-value climate control systems as well as seamless quality service. PoolPak's prices are very high, but demand for its climate-control systems seems to be forever on the rise. This exemplifies

Answer 1

Answer: a non price position  

Explanation: In simple words, it refers to a situation in which an organisation differentiates itself in the market on the basis of the quality of their product. The brand image of such organisations is so strong that customers do not care about the high prices they pay.

In the given case, Pool pak specializes their product by having best technologies and high quality.

Thus, we can conclude that the given case depicts non price posityion.