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Scorpion4ik [409]
2 years ago
9

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like

a good idea. Several years ago, disposable pen, lighter, and razor maker Bic introduced perfume under the Bic brand name and it failed quickly. This innovation strategy is known as a ____ .radical invention. product line extension. disruptive innovation. product deletion. brand extension.
Business
1 answer:
Y_Kistochka [10]2 years ago
5 0

Answer: brand extension

                               

Explanation: In simple words, brand extension refers to the process in which a producer use the brand name or trademark of a well known firm on some new product with the objective of increasing sales.

Usually, in such cases the firm giving their trade mark or brand name take share in profit in the form of royalty. Thus, in the given case the strategy used by Bic of introducing perfume with an existing brand name is an example of brand extension.

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wlad13 [49]
I believe that the strategy you are using when you only read the title, section headings, and captions is called the SQ3R reading method. The abbreviation stands for survey, question, read, recite, and review, and it helps you better understand your assignment. 
4 0
2 years ago
David keeps harping over any problem that he comes across at work. He goes over the details regarding the problem repeatedly.
Mademuasel [1]
David is an agonizer
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2 years ago
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Omega Instruments has budgeted $300,000 per year to pay for certain ceramic parts over the next 5 years. If the company expects
bija089 [108]

Answer:

281,281.28

Explanation:

expected cost  300,000 + 10,000 = 310,000

with an inerest rate of 10%

discount value equals to 281,281.28

4 0
2 years ago
You have just received a windfall from an investment you made in a​ friend's business. She will be paying you $ 39 comma 769 at
Sergio [31]

Answer:

Instructions are listed below

Explanation:

Giving the following information:

She will be paying you $39,769 at the end of this​ year, $79,538 at the end of next​ year, and $119,307 at the end of the year after that​.

The interest rate is 11.7 % per year.

A) We need to use the following formula:

NPV= Cf/[(1+i)^n]

NPV= 39769/1.117^1 + 79538/1.117^2 + 119307/1.117^3

NPV= 184,958.1

B) We need to use the following formula:

FV= PV*(1+i)^n

FV= 287,929.41

8 0
2 years ago
Which of the following terms refers to the study of how organizations function and how they affect and are affected by the envir
Alborosie

Answer:

d. Organizational environment

Explanation:

Indeed, organizational environmental studies how a particular organization is affected by it's operating environment, and how the organization functions under that environment.

Note also that the organizational environment is further divided into:

- the internal environment and

- the external environment

Put simply, the internal environment consist of factors that affect the organization from within; which are controllable. However, the external environment consist of factors such as political instability, etc that can affect the organization and beyond the control of the organization.

7 0
2 years ago
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