Question

Winter Cool Mints is a new brand of breath fresheners. The company knows product location is very important since consumers desire to buy this type product with a minimum of effort. Winter Cool Mints represent aa. shopping good.b. specialty good.c. convenience good.d. industrial good.

Answer 1

Answer:

C) convenience good

Explanation:

Convenience goods are goods that customers buy very frequently, with minimal consideration and effort. They are usually inexpensive goods that are mass produced and mass marketed. Examples pf convenience goods includes gasoline, candies, toilet paper, most groceries, magazines, etc.

Usually supermarkets or grocery stores arrange candies near the checkout line and tempt customers into buying them. Convenience products (e.g. candies, cold drinks, magazines, batteries) are neatly located and easily available while you are standing in line, and they are also the most profitable products that they sell.