Answer:
1. using plans as a standard for measuring performance.
Explanation:
Strategic planning is an important process that enables a business or an organization to have a sense of direction, goal orientation, and also enables them to evaluate and measure progress.
It is important when carrying out the strategic planning process to first focus on clarifying and developing the vision, mission and objectives of the business before moving on to strategy formulation, this helps to give a sense of direction.
In the process of strategic planning, involving key employees cannot be overemphasized. Giving key employees the chance to be involved in the planning process will enable them to connect to the business and set them up for success.
Apart from the fact that strategic planning provides a sense of direction, it also enables a business to outline goals that can be measured, hence providing a standard for measuring performance.
Answer:
Delphi technique
Explanation:
The Delphi model is a technique of group communication in which a panel of experts reach consensus on a set of questions and discussions. This is used to predict or to forecast. First, choose an effective facilitator and experts with relevant expertise, and ensure that the issue is well established after that they reach with a decision
Therefore in the given case, the delphi technique is used
Answer: pull marketing strategy
Explanation: In simple words, pull marketing strategy refers to the strategy in which the producer tries to create demand for the product by using promotional tools. Under this strategy, the firm focus to make customer seek a product unlike push strategy in which the firm focuses on pushing the product to people.
In the given case, WEE be is using TV medium to promote its product hence they are using pull marketing strategy.
Answer:
The correct answer is the option D: Decision Support System.
Explanation:
To begin with, <em>''Decision Support System''</em> or DDS is the name given to a type of information system whose main purpose is to help the users in the decision making process by given them support regarding data mining and the recollection of information in order to <u>present several alternatives that may help the user to resolve a problem that may be rapidly changing and not easily specified in advance</u>, for example unstructured decision problems.
Answer:
D. Positioning.
Explanation:
Positioning is a market strategy that tries to create a product with similar features to that of its competitors and tries to drive the image through marketing.
This ịs a very powerful marketing concept because it builds a product's reputation and makes it distinguishable from the products of other competitors. This is done to try to occupy the mind of its intended customers and get them to see the difference between their product and that of rival companies. This type of advertising has become very common.
