Question

"The first generation Apple iPod was introduced in 2001 and sold for $500. The following year a mini version was introduced for $250. Apple initially used a ________ strategy to price their digital music innovation."

Answer 1

Answer:

Market skimming

Explanation:

Market skimming is pricing strategy of organizations under which a product is priced higher when it is introduced to make maximum profit and after the product seeps in to the market, then price is reduced.

This pricing strategy is adopted by organizations that introduce an innovative product in the market that has the potential to be priced higher.

Apple followed this strategy as it introduced first iPod which was new to the market at considerably higher price of $500. This was possible as there were no competitors. Afterwards, it reduced the price of next version as then many competitors entered the market.