Question

Amber oversees the activities at a consumer packaged goods firm that include researching, developing, and launching new, high-quality shampoos, quickly and within budget. With which process is her job most closely aligned?

Answer 1

Answer:

This question lacks answers. Here they are:

A) the fulfillment management process

B) the market-sensing process

C) the customer acquisition process

D) the customer relationship management process

E) the new-offering realization process

The correct answer is: E) the new-offering realization process

Explanation:

Essentially R&D (Research and Development), the new-offering realization process is a core business process related to the launch of new products or services promptly, with the defined limits, constraints and resources.

Logically, it follows the market-sensing process, with the output of this process being the input for the new-offering realization process.

It is clear from the example that Amber is a supervisor in a typical R&D department, so her job is aligned with the new-offering realization process.