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postnew [5]
2 years ago
4

The Marlboro Man was depicted in the advertisements of Marlboro cigarettes as a rugged outdoor, tough cowboy type.

Business
1 answer:
lyudmila [28]2 years ago
3 0

Answer:

Brand personality

Explanation:

Brand personality

Brand personality is a strategy to  related the customer with particular brand. It worked on emotion of consumer to make growth of brand successful.

The five different type of brand personalities are

1) competence

2) Ruggedness

3) sincerity

4) sophistication

5) Excitement

The given of example of brand personalities are come under category of Ruggedness

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During May, Joliet Fabrics Corporation manufactured 600 units of a special multilayer fabric with the trade name Stylex. The fol
Anika [276]

Direct labour rate variance = (3875) unfavourable, Direct labour efficiency rate = (800) unfavourable

<u>Explanation:</u>

<u>Computation of Direct Material Price & Quantity Variance </u>

Direct Material Purchase - Price variance  = (SP minus AP) multiply AQ Purchase  ($1.45 minus $1.48) multiply19000  = ($570) Unfavourable

Direc Material Quantity Variance =(SQ-AQ)SP  =

((20 multiply600)-10500) multiply$1.45 =  $2,175 Favourable

Direct Material Price variance - (SP minus AP)AQ Used  = ($1.45minus $1.48) multiply10500 = ($315) Unfavourable

<u>Computation of Direct Labour Rate & Efficiency Variance </u>

Direct Labour Rate variance  = (SR minus AR)multiply AH  

= ($8 minus $9.25) multiply3100  = -3875 Un Favourable

Direct Labour Efficiency Variance  (SH minus AH)multiply SR  

= ((5 multiply 600) minus 3100)multiply8)  = -800 Un Favourable

8 0
2 years ago
Great Adventures Problem
andrew11 [14]

Answer and Explanation:

The Journal entry is shown below:-

Amount should be capitalized for new vehicle = Cost + Painting and new logo cost + Deluxe Roof rack and trailer hitch

= $15,600 + $6,600 + $2,900

= $25,100

We took the cost of painting and deluxe roof and trailer hitch costs into account as they are supposed to increase the vehicle's future benefits.

Depreciation = (Cost - Salvage Value) ÷ Number of Years

= ($25,100 - $6,300) ÷ 5

= $3,760 per year

In the year 2022 vehicle is used only for 6 months (July to Dec), depreciation expense for the year ended December 31, 2022 is

= $3,760 × 6 ÷ 12

= $1,880

So, the Journal entry is

Depreciation expense Dr, $1,880

         To Accumulated Depreciation $1,880

(Being depreciation provided for the year 2022 is recorded)

Therefore for recording the depreciation provided for the year 2022 we simply debited the depreciation expenses while we credited the accumulated depreciation.

3 0
2 years ago
Savannah Factory applies manufacturing overhead based on direct labor cost. Information concerning manufacturing overhead and la
vfiekz [6]

Answer:

$179,950

Explanation:

For determining the overhead applied first we have to find the predetermined overhead rate based on the estimated cost which is shown below:

Predetermined overhead rate is

= Estimated overhead cost ÷ estimated direct labor cost

= $174,000  ÷ $87,000

= $2

Now the applied overhead is

= Predetermined overhead rate × actual direct labor cost

= $2 × $89,975

= $179,950

We simply applied the above formula so that the overhead applied could come

6 0
2 years ago
Mo has a credit card that gives a 3% discount on every purchase. The annual percentage rate on the card is 12%. He is purchasing
Gemiola [76]

This question is incomplete because it lacks the options

Complete question:

Mo has a credit card that gives a 3% discount on every purchase. The annual percentage rate on the card is 12%. He is purchasing an electronic reader for $140. Check all that apply.

1.If Mo uses the credit card and pays the full balance during the billing cycle, the cost of the purchase will be $140.

2.If Mo pays cash, the cost of the purchase will be $140.

3.If Mo uses the credit card and pays off the balance at $30 a month for 7 months with no late fees, the cost of the purchase will be $143.34.

4.If Mo pays cash, the cost of the purchase will be $135.80.

5.If Mo uses the credit card and pays off the balance at $20 a month for 7 months with no late fees, the cost of the purchase will be $139.89.

6.If Mo uses the credit card and pays the full balance during the billing cycle, the cost of the purchase will be $135.88.

Answer:

2) If Mo pays cash, the cost of the purchase will be $140.

5) If Mo uses the credit card and pays off the balance at $20 a month for 7 months with no late fees, the cost of the purchase will be $139.89.

6) If Mo uses the credit card and pays the full balance during the billing cycle, the cost of the purchase will be $135.88.

Explanation:

For the above question, the options 2), 5) and 6) are the correct options that apply. This is explained below in the following reasons.

a) The cost of the electronic reader is $140. Mo has a credit card and he can decide to use his credit card or not to use it. If Mo decides to pay cash for the electronic reader, the amount he would pay as the cost of the purchase would be $140 in cash.

This makes option 2 correct.

b) If Mo decided to use his credit card to pay for the electronic reader, he has a discount of 3% on every purchase.

Therefore,

The purchase costs $140, 3% of $140 =

3% ÷ $140 = 3/100 ÷ $140

= $4.2

So Mo is paying $4.2 less than the original amount of the purchase.

Hence, $140 - $4.2

= $135.8

This makes option 6 correct.

c) If Mo uses the credit card and pays off the balance at $20 a month for 7 months with no late fees, the cost of the purchase will be $139.89.

This makes option 5 correct.

5 0
2 years ago
Read 2 more answers
$1,000 par value zero-coupon bonds (ignore liquidity premiums).
Crazy boy [7]

10.70% - Option D

<u>Explanation:</u>

One-year interest rate one year from now:

=(1+.2750)^{\wedge} 2 /(1+16 \%)-1

=1.275 * 1.275 / 0.16

= 1.625625 divide by 0.16

=10.160

Therefore, an approximate answer is 10.70%

Respect Maturity (YTM) – in any case alluded to as recovery or book yield – is the theoretical pace of return or loan cost of a fixed-rate security, for example, a security. The YTM depends on the conviction or understanding that a financial specialist buys the security at the present market cost and holds it until the security has developed (arrived at its full worth), and that all premium and coupon installments are made in a convenient manner.

7 0
2 years ago
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