Question

Bonnie manages the distribution network for her company, which manufactures mountain bikes. Her company’s bikes are sold across multiple countries. The mountain bikes have to be distributed through many outlets across these countries. What kind of distribution channel should Bonnie incorporate for her company?
A. a centralized distribution channel
B. a long distribution channel
C. a direct distribution channel
D. a short distribution channel

Answer 1

A long distribution channel Bonnie should incorporate for her company

Option B

Explanation:

A distribution channel is an organization or intermediary network that moves a product or a service until it meets the last customer. Wholesalers, dealers, suppliers and even Web can be part of the distribution channels.

In long channels, product flows from producers to final customers are carried out via multiple levels of distribution in which each level is generally made up of more than one location.

In general distribution channels are divided into two systems which are: direct customer shipping and indirect shipping, which involves an intermediary level or two, including distributor/retailer warehouses in which goods from those intermediaries can be delivered to consumers differently.