Question

Fiona Lambrech is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries. Fiona wants to reach a selective market of individuals who have recently donated to international charities. Which of the following types of direct marketing is Fiona most likely to useA) direct-mail marketingB) catalog marketingC) short-messaging system marketingD) direct-response TV marketingE) direct-response advertising

Answer 1

Answer:

A) direct-mail marketing

Explanation:

Direct mail includes a wide range of promotional materials, such as pamphlets, brochures, postcards, bulletins, and letters of sale.

Large companies understand that direct mail marketing is among the most efficient and productive ways of reaching existing and future customers. Unlike many other forms of advertising, where you're never certain who gets your post, direct mail allows you to connect with your intended audience one-on -one.

It helps you to monitor who is getting the letter, when it is sent, what is in the envelope and how many individuals you are reaching.