Question

Leslie loves to shop at T.J. Maxx and feels she is saving a lot of money because the price tags usually have the manufacturer's suggested retail price (MSRP) listed and crossed off and the T.J. Maxx price below much lower. The MSRP is being used as a _____.

Answer 1

Answer: Reference price  

Explanation:

 According to the question, the manufacturer suggested retail prices (MSRP) is basically used as the the reference price as it is refers to the price where the buyer willing to pay the price for the products and the services in the market.

It is also known as the competitor pricing and the reference pricing is mainly used by the high volume buyers.

The reference price make easily accessing the quality of the products and its actual price to the customers in the market for avoid any type of confusion.    

Therefore, Reference price is the correct answer.