Question

Your firm has decided to localize its products and services to meet local market demands. A good approach to use would be ____ segmentation. A) geographic B) benefit C) end-use D) customer E) image

Answer 1

Your firm has decided to localize its products and services to meet local market demands. A good approach to use would be geographic segmentation.

Explanation:

Geographic segmentation is a shared technique if you help customers in a specific area or if a broad intended audience has different values based on its location.

Potential customers are groups by nation, state, region, city or even neighborhood.

For example, swimwear labels for warm areas with beaches and likewise, raincoats for areas with heavy snow, etc. are part of this form of segmentation of regional markets