Question

Julie Newmar recognizes that her company needs to provide better customer service and trim distribution costs through teamwork, both inside the company and among all the marketing channel organizations. Julie will begin the practice of ________.a. intermediation
b. customer relationship management
c. supply chain management
d. horizontal marketing system management

Answer 1

Answer:

C) supply chain management

Explanation:

Downstream supply chain management tries to optimize the distribution of goods and the exchange of customers information in order to both:

1. lower distribution costs and time: eliminate unnecessary steps and channels
2. provide better customer service: the whole customer service experience is enhanced when goods are delivered more rapidly and accurately.