Question

Smaller women like to purchase fashionable clothes just as much as any women. However, most clothes are not proportioned for their smaller size and do not fit well. As a result, several manufacturers offer "petite" sizes of clothing for this group of consumers. Women who comprise this group have needs that differ somewhat from the total market and represent a _____.a) demographic segment.b) lifestyle segment.c) market potential.d) sub-market.e) market segment.

Answer 1

Answer:

e) Market segment

Explanation:

A market segment is defined as the collection of people or individuals sharing some common characteristics.

These individual grouped together for the purpose of marketing.

Based on the various criteria each market segment is unique.

Marketers and the producers use market segments to target market for their service.