Question

Every year since 2010 Jersey Mike's has hosted an annual one-day-event where 100% of their sales are donated to a charity of the store owner's choice. In 2016, 180+ charities were supported nationwide by raising more than $4 million from the sales of the store's 1,500 locations. These events that Jersey Mike's funds every year are best described as which of the following?
(A) Cause Marketing
(B) Direct Selling.
(C) Cobranding and Affinity Marketing
(D) Point-of-Purchase Marketing

Answer 1

Answer:

(A) Cause Marketing

Explanation:

Cause marketing occurs when a profit oriented organisation and a non-profit oriented organisation collaborate with the aim of deriving mutual benefits in terms of profitable and societal benefits for the two organisations.

Advantages of cause marketing are that it enhances connection with the public, it produces social value, it enables shared value to be communicated, and also brings about increase in profit.

However, there are also some concerns about cause marketing. For example, consumers may not trust the organisation that is doing it and tagged it as a deceitful effort to increase customers loyalty. In addition, cause marketing may also lead to a rise in the price of products being used under cause marketing.

From the explanation above,these events that Jersey Mike's funds every year are best described as cause marketing.

I wish you the best.