Question

The Quarter Burger is a hamburger sold by the international fast-food chain Sammy's Burgers. It was given the name because it contains a patty that weighs a quarter of a pound. The burger is sold for $1 on weekdays. With reference to the various positioning strategies, Sammy's quarter-pound burger is positioned by:_______.

Answer 1

Sammy's quarter-pound burger is positioned by: price-quality

Explanation:

The price-quality way of positioning practices the similarity within price and quality before-mentioned that it optimally values a commodity according to the feature of the commodity to retain the commodity hovering in the customer's perception. Pricing does not necessitate to be huge for more leading positioning.

Marketers frequently do price/ quality properties to locate their trademarks. Although the price is an essential factor, the commodity quality must be tantamount to, or indeed more reliable than, fighting trademarks for the positioning strategy to be active.