Question

This case explores some issues related to entering a new foreign market and describes the strategies that one UK firm is using to find success in the North American market for medium-distance intercity transport. Read the Chapter 10 Closing Case "Enter the United States by Bus". Write a short summary of the material (one or two well-crafted paragraphs please) and answer the case-ending questions. You may use outside research to help answer the questions.
1. As a late mover into the US intercity bus market, what advantages and disadvantages does Megabus have?
2. Does Megabus have any overwhelming resources and capabilities?
3. As a college student, among choices of private car, train, airplane, Greyhound, and Megabus between Chicago and Columbus, which one would you choose?

Answer 1

Answer:  Megabus being a late mover in the US, has allowed the company to learn from past mistakes by companies such as Greyhound, who filed for bankruptcy in the mid 90's and who lost most of it's business due to poorly maintained terminals, high prices for fares and unsafe conditions. Mega bus's advantages include fares as lows as 1 dollar, free wi-fi, stylish buses and power outlets. They Can offer these low fares since the company eliminated purchase Windows for tickets, selling tickets online only and by eliminating expensive terminal operations by dropping off and picking up riders at sidewalk stops like public bus operators. There are few disadvantages besides the fact that rising gas prices affect travel and low fare prices affect revenue if quantity is not met   .

Advantages - 1. Affordable  2. Pretty scenery 3.You get what you paid for

Disadvantages-1. Uncomfortable 2. It’s Either Freezing or Sweltering  3. Odd People

2. Yes it has own Overwhelming resources and capabilities  3. Train

Explanation: