Question

Stan is a marketing intern who has been asked to conduct a consumer behavior research for a fashion designer. The designer wants him to focus on a few selected customers who only buy customized products from the designer. Stan goes about his research by interacting with each customer to know more about their psychological makeup. In this instance, which of the following perspectives is Stan embracing?
A. Utilitarian perspective
B. Self-congruency perspective
C. Nomothetic perspective
D. Idiographic perspective
E. Universal perspective

Answer 1

Answer: (D) Idiographic perspective

Explanation:

 The Idiographic is one of the term that is used to refers to the leadership behavior of the person that basically focuses on the individual requirement.

It basically emphasizing the various types of personal experiences based on the nature of the human and it basically helps in understanding the various types of phenomena and the culture.

According to the given question, Stan is one of the marketing intern that basically conduct the various types of behavior research on the fashion concept and based on the given instances, Stan is embracing the Idiographic perspective of the consumers.

 Therefore, Option (D) is correct answer.