Question

Which of the following is true of focus groups? a. A focus group is often very difficult to set up and is the most expensive method of gathering information. b. A focus group, unlike the traditional survey, depends on the power of numbers rather than in-depth discussions. c. A focus group makes it difficult for a person to talk about his or her problems when others in the group have already admitted they have problems too. d. Although the focus group technique is common, the outcome is not always, or even usually, successful.

Answer 1

Answer:

D.

Explanation:

A focus group is a group of people where diverse people gather or come together to discuss certain topics. This group discussion is a form of qualitative research, people have an open discussion where they share their perceptions, beliefs, and opinions about the topic of discussion.

This discussion also helps influence others in the group while sharing their ideas and thoughts. This process also helps the researcher to obtain information from the consumers.

Though this method has many advantages of its own but the outcomes are not successful usually.

So, the correct answer is option D.