Question

When Kellogg changed the name of its Heartwise cereal to Fiberwise, it was in response to growing concern from the public and the government about unsubstantiated health claims. The primary area of ethical concern in this case was questionable

Answer 1

Answer:

communications.

Explanation:

Marketing communications and ethics don't always agree with each other. Marketing's main goal is to increase the sales of a product or service, and sometimes the truth can be slightly bent. Have you ever eaten a hamburger that actually looks like one in a picture?

But one thing is to extend the limits of possibilities and other completely different thing is to directly lie about a product or suggest something that is simply not true. In this case, it would be reasonable, although not very smart, for someone who reads Heartwise cereal to actually believe that eating it is good for your heart. So that directly classifies as false advertising and the Truth in Advertising Act forbids it. This is not only unethical, it is also illegal.

Answer 2

Answer:

The correct answer is communications

Explanation:

A commercial operation is a matter of two subjects: seller and buyer. If we have a person who ignores the customer's opinion then we have someone who does not know how to sell, it's that simple. Can you sell? Yes, all people can sell. But a good seller can do it well, facilitating the after-sales processes, increasing the future trust of the client, attracting new ones by recommendations, creating loyalty, making higher volume sales, selling complementary products ... that is, a good seller gives us a added value that cannot be provided by anyone.