Question

Former-CEO Kalanick’s question of "What kind of brand do we want to be?" represents which stage of the strategic management process? Multiple Choice
a. maintain strategic control formulate
b. the grand strategy and strategic,
c. tactical, and operational plans establish the mission and vision and values
d. implement the strategy assess the current reality

Answer 1

Implement the strategy assess the current reality is the best step to represent the strategic management process

Explanation:

The strategic management process involves determining the strategy of the organisation. It is also described as the process through which managers choose a set of strategies to improve the performance of the company.

5 Steps of the Strategic-Management Process:

1. Build the mission and the dream

2. Evaluate the reality of today

3. Create the great strategy

4. Execute the strategy

5. Maintaining strategic management: feedback loop