Answer:
Cassell is relying on Guerrilla Marketing strategy in this case.
Explanation:
Guerrilla Marketing:
It is a such type of marketing strategy in which we use non-traditional ways to accomplish our marketing goals. This unconventional way of marketing is directed towards developing an emotional between a business/organization and its customer.
Example:
The common example of guerrilla marketing is as follow:
A company named "XYZ" sells soft drink and they start a campaign in a public space in which they offer free drinks to the public. The people taste their soft drink for free and tell others about it.
In our case, Warren Cassell use this strategy of marketing by offering them free gift-wrapping, free autographed copies of books etc so that the customer develop a very strong emotional bond with the book store. As a result, they will tell other people about her generosity and will help her to expand her business.
Answer: (C) Piecemeal productivity improvements
Explanation:
The piecemeal productivity improvement is one of the type of business strategy that is used by various types of successful organization for the purpose of improving the productivity of an employees, the business process and also managing all bench-marking activities in an organization.
According to the given question, the given activities in an organization are the example of Piecemeal productivity improvements that helps in expanding the product scope in the market. Therefore, Option (C) is correct answer.
Therefore, Option (C) is correct answer.
Answer:
a. What is the value today of Steinberg's debt and equity?
b. What is the value today of Dietrich's debt and equity?
c. Steinberg’s CEO recently stated that Steinberg’s value should be higher than Dietrich’s because the company has less debt and therefore less bankruptcy risk. Do you agree or disagree with this statement?
- A. Disagree: a company's value is determined by by its operating income (EBIT), not by there capital structure (M&M theory).
Explanation:
economic expansion 80% chance, EBIT $3.5 million
economic recession 20% chance, EBIT $1.9 million
expected EBIT = (3.5 x 0.8) + (1.9 x 0.2) = $2.8 million + $0.38 million = $3.18 million
Steinberg's debt obligations $980,000 at the end of next year
Dietrich's debt obligations $2,000,000 at the end of next year
total company value = $3.18 million / (1 + 10%) = $2,890,909
Answer: $12 million
Explanation:
In 2009, Cali made a revenue of $26 million.
In 2005, Cali made a revenue of $14 million.
= 26 - 14
= $12 million
Cali made $12 million more in 2009 than in 2005.
<span>Martin should look at the company balance sheet as of the end the last accounting period to see the cash balance on the last day of the accounting period.
Jennifer should look at the company cash flow statement as of the end of the last accounting period to see the sources and uses of cash during the accounting period.</span>
