Which of the following describes the degree to which a consumer perceives a new product as providing superior benefits? A. Rela

Question

timurjin [86]

2 years ago

9

Which of the following describes the degree to which a consumer perceives a new product as providing superior benefits? A. Rela

tive advantage B. Trialability C. Compatibility D. Complexity E. Observability

Business

1 answer:

Nesterboy [21] · Answer 1 · 2023-03-26T20:42:59+03:00

Answer:

The correct answer is letter "A": Relative advantage.

Explanation:

American Professor E.M. Rogers (1931-2004) in his book "Diffusion of Innovation" (1962) defined Relative Advantage like the degree to which a consumer observes a new product enhanced than its substitute. Nowadays the concept of relative advantage denotes the degree in which customers perceive the benefits of a new product higher than existing competitors.

The adoption of new products will rely on the relative advantage they can provide to consumers.

Which of the following describes the degree to which a consumer perceives a new product as providing superior​ benefits? A. Rela

Which of the following describes the degree to which a consumer perceives a new product as providing superior benefits? A. Rela