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mars1129 [50]
1 year ago
15

Your company wants to conduct an exploratory study to gain new insights into some product changes you are considering. Which typ

e of research method would be most appropriate for this exploratory study?
Computers and Technology
1 answer:
Lina20 [59]1 year ago
3 0

Answer: Primary Research (Focus Group).

Explanation:

Exploratory Research is an inquiry that seeks to understand the basic causal factors of a problem. This effort can serve as the basis of more intensive research later on.

There are basically two methodologies used, which are the; Primary and Secondary methods. While the Primary method's source of information is the concerned group, the Secondary Methods obtain their information from already existing information (Primary sources), such as Interviews, Journals, etc.

In the case of the company in the question, seeking to gain insight into the changes in a product, it would be best for them to consider what some selected costumers (focus group), think about the existing products and their views on subsequent changes. This method of getting information directly from the focus group employs the primary method.

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One of the ways in which this client is benefiting from switching to a <em>cloud-based enterprise platform</em> is in terms of efficiency. By removing the on-site model of work, this client will allow her workers to access the database and interchange information which other sectors all from a single server, <u>increasing efficiency greatly.</u>

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