Question

Which of the following is NOT a typical revenue model in the digital world? Freemium Subscriptions Channel marketing Licensing Affiliate marketing

Answer 1

Answer:

The correct answer is Channel Marketing.

Explanation:

The marketing channels are the routes through which the products circulate from their origin, the manufacturer, to the final consumer. These channels are formed by companies independent of the manufacturers whose function is to market, sell or help the sale of products created or manufactured by others. Let's say that the marketing channels are the ones that help sell the products of others.

Depending on the type of sales technology they use, we can find different channels:

1. Traditional channels: those that, as the name implies, do not use advanced technology to achieve their ends.
2. Automated channels: they use technology in a basic way to channel products towards consumption. For example, product vending machines.
3. Audiovisual channels: these are the channels that use different media. For example, television to publicize their products, the telephone to contact potential buyers and a transport company to get the product home.
4. Electronic channels: these are the marketing channels that use the internet as a means to connect with consumers.