Question

This video describes the brewing industry. Large brewers and craft brewers are both a part of the industry because: a.all beers taste the same. b.they are operated with the same business organization and have the same ownership structure. c.they both offer products that serve the same customer need. d.They are implementing the same strategic plan to gain a competitive advantage.

Answer 1

Answer:

c.they both offer products that serve the same customer need.

Explanation:

Industries are organized according to the type of good or service that they offer to the final customers.

Examples of industries are the car industry, the fruit industry, the meat industry, and also the beer industry.

Craft beer makers and large brewers, while differing in many ways like organizational structure, capital structure, economies of scale, and amount of production, have in common that they offer essentially the same product to the final customer: beer. This is why they are considered to be part of the same industry.