Question

A personal computer manufacturer has developed a significant technological breakthrough that will make its computers easier for novices to use. The computer manufacturer would do best to use a(n) _____ appeal to announce the breakthrough.

Answer 1

Answer:

news appeal

Explanation:

In marketing, when a company uses a news appeal to carry out an advertising campaign, the announcement of the "good" news about the product or service dominates the advertisement. In this case, it should show the product as a breakthrough innovation that is important for its novice users to know about and try.

There are 5 different advertising appeals used in marketing campaigns:

1. News appeal
2. Favorable Price Appeal
3. Feature Appeal
4. Competitive advantage appeal
5. Product/service popularity appeal

Answer 2

Answer: News.

Explanation:

The producer of the personal computers would announce their breakthrough for easy use of computers to the public by sending it across as a form of news to media houses. A news is a method used to pass across key information to the public through mass media. News would draw public attention to the recent breakthrough recorded by the production company.