Question

Gillette now markets its Body line of razors, blades, and shaving gels for "manscaping," the art of shaving body hair in areas below the neckline. Here, it is primarily using which of the following market modification strategies?a. increasing the product’s useb. changing the value offeredc. creating new use situationsd. finding new userse. catching a rising trend

Answer 1

The correct answer for the question is option"b", changing the value offered to the customers.

Explanation:

Gillete's strategy is to increase the utility of the product to the customers by making it usable for a variety of purposes. By making the products "manscaped" the products can be used for removing the hair below the neck line. Thus, the company is trying to offer better value to the customers. the value addition is in the form of improved utility for a variety of purposes. Customers will gain better value for the price they are paying for the product.