Question

Amanda plans to go for a run after her classes are over. As she is lacing up her running shoes, she notices that one of the shoe's seams is unraveling, and she thinks it is about time for a new pair. In which stage of the consumer purchase decision process is Amanda at that moment?

Answer 1

Answer:

The correct answer is problem recognition

Explanation:

Problem recognition is the first stage of consumer purchase decision process the consumer identifies a challenge or problem or a need to be fulfilled as was the case of Amanda when she noticed that one of the shoes seams is unraveling.

The is followed by information search stage, where information concerning the required product is gathered and evaluated under the evaluation of alternatives stage in order to pick a product that would best satisfy the need.

The last two stages are purchase decision and post purchase evaluation which deals the actual buying decision and evaluation of the product's fitness for purpose respectively.