answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
forsale [732]
2 years ago
14

Within the context of Jennifer Aaker's analysis, identify the brand personality that can be associated with a new product whose

promotional messages consistently portray it as being reliable, intelligent, and successful. A) sincerity B) excitement C) competence D) sophistication E) ruggedness
Business
1 answer:
Vilka [71]2 years ago
5 0

Answer:

The correct answer is letter "C": competence.

Explanation:

American writer, educator, and psychologist Jennifer Aaker (born in 1967) is the author of the Brand Dimensions model in which she describes five (5) dimensions companies used for the marketing of their products that are related to individuals' personalities. Those personalities are:

  • Sincerity:<em> characterized by honesty and cheer. </em>
  • Excitement:<em> characterized by dare, spirit, and imagination. </em>
  • <u>Competence</u>: <em>characterized by reliability, intelligence, and success. </em>
  • Sophistication: <em>characterized by the upper class, charm. </em>
  • Ruggedness:<em> characterized by being outdoorsy and tough.</em>
You might be interested in
Ronald is trying to pay down his student loan debt as quickly as possible, so he decides not to purchase dental insurance and us
mojhsa [17]

Answer:

No, he cannot

Explanation:

Under an insurance contract, the insured agrees to pay small amount regularly, known as insurance premium so as to avoid bearing unexpected, unforeseen huge amount of liability which may arise in the future. Such a loss is borne by the insurer i.e the insurance company.

In the given case, Ronald refused to purchase dental insurance initially and preferred repayment of his student loan. Since he did not hold any insurance at the time of accident/injury, he cannot enroll later for an event that has already occurred i.e the injury.

An insurance contract will now safeguard him against expenses on future accidents/ injuries but will not compensate him for the accident that has already occurred when he held no insurance.

7 0
2 years ago
Which of these is an example of delayed purchasing?
erik [133]
An example of delayed purchasing is when you would pay for a hot tub in 39 weeks and receiving the hot tub today. It is like a car loan, you would pay for the car over a certain time frame and you would drive home with the car that day. The correct answer is B. 
4 0
2 years ago
Read 2 more answers
Home &amp; More is considering a project with cash flows of −$368,000, $133,500, −$35,600, $244,700, and $258,000 for Years 0 to
AVprozaik [17]

Answer:

Modified Internal Rate of Return (MIRR) is higher than the discount rate. Therefore, this offer should be accepted.

Explanation:

Find the given attachment

7 0
1 year ago
On july 1 of the current calendar year, plum co. paid $7,500 cash for management services to be performed over a two-year period
morpeh [17]

Dec 31              Management Services ....................................$1875

                           To Prepaid Expenses.....................................................$1875

(Being prepaid expenses recognised for the year)


6 0
1 year ago
Read 2 more answers
True or false: Native advertising is being studied by both industry associations and US federal government regulators, who are c
tekilochka [14]

Answer:

The statement is: True.

Explanation:

Native advertising refers to matching the form and function of the promotion with the medium it is being published. In other words, it is the type of advertising transmitted in a similar medium of what the product might be used for. Nowadays it is more commonly spread in social media and the products inherent with its use.

The Federal Trade Commission Act (FTC) is in charge of the advertising in the U.S. Along with the government, the FTC reviews deceiving promotion that does not link the content of the products offered with their true form. The Bureau of Consumer Protection is the body that enforces regulation on fraudulent marketing practices granted by the FTC.

5 0
2 years ago
Other questions:
  • In a department meeting, Jamira engages in a thoughtful dissent aimed at constructively challenging her manager, Shivana, to ret
    9·1 answer
  • The Brazilian economy is growing at a 6% annual rate in real terms. The Bank of Brazil is expanding its monetary base (e.g., mon
    11·1 answer
  • Which of the following factors does not affect the initial market price of a stock?
    8·1 answer
  • Researchers usually start their investigation by examining some of the rich variety of low-cost and readily available ________ d
    6·1 answer
  • On January 1, 2017, Brooke Hanson Corporation had inventory of $50,000. At December 31, 2017, Brooke Hanson had the following ac
    5·1 answer
  • One of the four most fundamental factors that affect the cost of money as discussed in the text is the expected rate of inflatio
    11·1 answer
  • Denton Company manufactures and sells a single product. Cost data for the product are given below:
    6·1 answer
  • In general, ____ parking spaces are easier to maneuver. A. parallel B. straight-in C. hill D. angle
    15·1 answer
  • Per Chevron’s 3Q 2013 filing, what was the percentage change in diluted EPS when comparing nine months ended September 30, 2013
    5·1 answer
  • The Korean soap opera example discussed in the video is an example of how Domino’s was successful at educating the South Korean
    13·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!