Question

BENGAY aspirin, Cracker Jack cereal, Frito-Lay lemonade, and Fruit of the Loom laundry detergent are examples where consumers' ________ dictated that the extensions were inappropriate for the brand.

Answer 1

Answer:

Brand knowledge

Explanation: Brand knowledge is a term used in Marketing and brand identity to describe the ability of a Consumer to have a clear understanding of a particular product or brand, with this understanding, the Consumer will be able to identify and remember the brand when the need arises.

With Brand knowledge consumers are able to classify brands and dictate or suggest to the brand owners what steps and actions are needed to improve its sales or what actions are hindering its progress.

Answer 2

Answer: Brand knowledge

Explanation:

Brand knowledge are the feelings, thoughts, experiences that consumers associates with a company or business’s brand. Brand knowledge is the extent to which a brand is recognized by consumers and it is an important consideration in advertising, consumer behavior, brand management, strategy development and management. The company's brands will be developed by the consumer s based on their thoughts on how they feel about the company's products and their experiences with the company.

The ability of the consumer to recognise a brand is key to purchasing decision-making. Brand knowledge is essential for consumers in buying products. Awareness does not really mean that the consumer must know a specific brand name, but that the person must be able to recall certain features for buying to proceed.