The IMC channel that has received the greatest increase in aggregate spending recently is direct marketing or marketing that communicates directly with target customers to generate a response or transaction.
<u>Explanation:
</u>
Direct Marketing is a promotional strategy based on the distribution to potential customers of a marketing strategy.
The Systems of distribution used include mail, online and texting. Direct marketing is named because it removes intermediaries, like publicity media, in particular.
Direct marketing focuses instead of media advertising on delivery to individual consumers.
In much direct marketing, the call to action is a common factor.
It is easier to quantify than media advertising that direct marketing is successful.
In a number of direct marketing, the call for action is a special element. You are instructed to respond immediately to the request through a free telephone number, a reply card or a reference in the email advertisement. The recipient must also access the letter. A positive measure of a future purchase is any reply. Personal advertising is often linked to as ads for direct responses.
Answer:
Explanation:
A)
The regression equation is,
ln(Cell Phone Subscribers) = -820.894 + 0.411704 Year
or,
Percent of Cell Phone Subscribers = exp(--820.894 + 0.411704 Year)
For the year 2005,
Percent of Cell Phone Subscribers = exp(--820.894 + 0.411704 * 2005)
= 96.79%
B)
P-value for the significance of the slope is very low (0.000). Thus, the model is statistically significant and the prediction of the model is highly reliable.
Answer:
B. Credit to sales revenue
Explanation:
As per revenue recognition principle, revenue should be recognized when it is earned and not when cash is received.
As per accrual basis of accounting, revenue is to be recognized when the ownership of the goods has been passed by the seller to the buyer and there is reasonable assurance that payment would be received.
When a sale is effected and goods are delivered with reasonable certainty that payment would be received, following journal entry is recorded:
Accounts Receivable A/C Dr.
To Sales Revenue
(Being equipment sold recorded)
A) Accounting profits dont take implicit costs into account, only "real" or quantifiable costs.
Thus the present value of a 120,000 lease at 5% for three years with explicit costs of $40,000 maintenance is:
PV = [ FV/(1+r)^n ] - (Explicit Cost)
PV = 120000/(1.05^3) - (40000*3)
B) same thing but add implicit costs ...
PV = 120000/(1.05^3) - (40000*3) - (55000*3)
Answer:
True
Explanation:
The codes of conduct are the set or collection of conduct in an organisation that are specified for the particular organisation. These conducts may be following:
- Rules
- Principles
- Values
- Employee expectations, behavior, and relationships
These codes of conducts are to be followed by the individuals associated with organisation.
