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ladessa [460]
2 years ago
5

The Golden Group is a group of luxury hotels that caters exclusively to high-end customers who form a small part of the market a

nd are willing to pay for luxurious amenities. The hotel has incorporated all possible luxuries to satisfy these customers. The marketing approach employed by The Golden Group best exemplifies
Business
2 answers:
Mila [183]2 years ago
7 0

Answer: Niche marketing.

Explanation:

Niche marketing involves a business aiming a product at a particular, often very small, segment of the market.

It anticipates consumers' needs and wants and can be clearly identified. It can be a local or small national market.

lorasvet [3.4K]2 years ago
3 0

Answer:

focused differentiation or niche marketing

Explanation:

When a company focuses on the needs of a small but very specific groups of people, they are carrying out a focused differentiation strategy on a niche market. Niche markets are usually very small, but they are made up of consumers who really know what they want and are very specific about what satisfies their needs. E.g. vegan restaurants serve niche markets.

In this case, Golden Group hotels is focusing on the 1%, or very wealthy customers that demand special amenities and are willing to pay a very high price for them.

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Fedex developed a 12-item statistical service quality indicator to measure customer satisfaction and service quality. the index
nikitadnepr [17]

Answer:

The correct option is B: Gap 2

Explanation:

The gaps model of service quality, which is also referred to as the 5 gaps model is a vital framework used by organization to ensure customer satisfaction. The Gap 2 model is normally between the perception of the management and what the actual experience of the customer is. In the Gap 2, managers always ensure that organization are delivering and defining the level of quality service they need. From the question Fedex is dealing with actual customer-defined performance standards and this indicates that they are a closing provider of the gap 2 of the gaps model of service quality.

8 0
2 years ago
Chubbs Inc.’s manufacturing overhead budget for the first quarter of 2017 contained the following data. Variable Costs Fixed Cos
nydimaria [60]

Answer:

\left[\begin{array}{cccc}-&Budget&Variance&Actual\\IL&10,000&700&9,300\\IM&11000&-3,800&14,800\\Utilities&7,400&-2,400&9,800\\Maintenance&6,000&1,200&4,800\\Total  \: Variable&34,400&-4,300&38,700\\Supervisor&35,400&0&35,400\\Depreciation&7,100&0&7100\\PT and insurance&7,700&-600&8,300\\Maintenance&6,000&0&6,000\\Total \: Fixed&56,200&-600&56,800\\Total \: MO&90,600&-4,900&95,500\\\end{array}\right]

Explanation:

We list them and subtract budget - actual

When actual is greater than budget the variance is negatine.

While budget being lower than actual is considered a positive variance.

3 0
2 years ago
A pharmaceutical manufacturer offers monetary incentives to its sales representatives to promote a new drug to the medical profe
Advocard [28]

Answer:

pull strategies                            

Explanation:

A pull tactic is a method used to get one to the consumer. Rather of pressing the company into the client, pull approach includes the use of pull strategies or knowledge exchange to draw the consumer. Such clients would also continue selling the company for you.

The industry words pushing and pulling emerged in manufacturing and business process planning, but are now commonly used in promotions, as well as becoming a concept commonly used in hospitality delivery. Walmart is indeed an example of a corporation employing the push vs. pull technique.

6 0
2 years ago
The business of renting specialized construction equipment is highly competitive. In 2010, your company, Franklin Property Group
son4ous [18]

Answer:

o identify the reasons for switching of clients to B&S , we shall first examine our weaknesses and loopholes toward the valuable clients. It will give us some basics like pricing policies, benefits to the clients, strongest part of our immediate competitor, style of our services team and managers etc.

After knowing the possible reasons of customers switching to other business, i will start improving our offerings. I will make a team of client service officers who will carefully contact the existing as well as older clients and make them assure to reorder with our business as our offerings have more advantages to them. We shall offer them cost advantage, product's increased benefits, revival of their plans and requirements and door step delivery and 24×7 hours services. I will give competitive discounts on bulk order . Even , we shall give them better credit facilities which will attract more clients to associate with our offerings.

I think that clients will again back for our products and services . We shall welcome them again with improved products and services. I hope that the sales turnover and market share of our organization will increase day by day with respect to our immediate competitor.

4 0
2 years ago
Lisa is choosing between three alternatives: a) working at her job that pays 60 dollars; b) writing a term paper which she value
choli [55]

Answer: $80

Explanation:

Opportunity cost is the benefit that is foregone for an individual by choosing one alternative over other alternatives available to him.

If the opportunity cost is lower for an individual then this will benefit him whereas if the opportunity cost is higher then this will not benefit the individuals.

The opportunity cost of writing a term paper is $80 that she values by going out with a friend and it is the higher cost alternative.

5 0
2 years ago
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