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luda_lava [24]
2 years ago
13

________ reject most traditional advertising and use multiple sources—traditional media, the Internet, product-rating magazines,

recommendations from friends in-the-know—to not only research a product, but to negotiate price and other benefits.
Business
1 answer:
ser-zykov [4K]2 years ago
3 0

Answer:

Proactive consumers

Explanation:

Proactive means acting in advance to deal with an unexpected change or difficulty in the future.

Proactive consumers refers a group of consumers who are an intrinsic part of the creative process of developing a product. They are the active consumers. They are not a part of the passive consumers where industry dumps consumer goods.

Proactive consumers are part of the production and marketing process of a product. They make research on how a product can be improved on.

Proactive consumers reject most traditional advertising and use multiple sources—traditional media, the Internet, product-rating magazines, recommendations from friends in-the-know—to not only research a product, but to negotiate price and other benefits.

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A corporate bond has a face value of $1,000 and a coupon rate of 6.5%. The bond matures in 10 years and has a current market pri
Virty [35]

Answer:After-tax cost of debt capital = 4.78%

Explanation:

Cost of debt (After-tax):

K_{d} = (\frac{1}{P_{b}} - F)\times(1 – tax rate)

Where,

K_{d}= After tax cost of debt

F = Floatation cost

P_{b} = Net proceeds

Net proceeds = Bond face value ± Premium or Discount

Net proceeds: $ 1000 - $ 15 = $ 985

Flotation cost = $ 36

Tax rate 34% or 0.34

Hence, after tax cost of debt =  (\frac{65}{985} - 36)\times(1 - 0.34)

= 4.778 % (approx.)

i.e. 4.78%

3 0
2 years ago
When applying for jobs, job seekers often focus on a desired salary while ignoring other aspects of the job offer such as benefi
Lena [83]

Answer:

A) anchoring bias

Explanation:

Anchoring bias refers to a common mistake of relying heavily on the first information that we get, or in this case, the first information that we look for.

We all tend to suffer from anchoring bias, that is why it is one of the oldest sales techniques. Everyone has seen an ad that states a before price and a discount price. If the difference between the before price and the after price are significant, then we will consider that it is a bargain. Or a salesperson first shows us an expensive product, and then shows us a similar but lower priced product, we tend to believe the second product is cheap.

When most of us look for a job, of course we focus on the salary, since we want to work to earn money. But only focusing on the salary is seeing only half the picture, although the most important half. Other associated benefits or costs are usually not considered, e.g. a high paying job might also require dressing formally or spending a lot of time travelling.

3 0
2 years ago
Ransdell Corporation estimates that $15,000 of the current period’s credit sales will be uncollectible. Where will these bad deb
Naily [24]

Answer:

Bad Debts Expense of $ 15,000 in the income statement and offset of receivables by $ 15,000 in the balance sheet.

Explanation:

The portion of credit sales considered to be uncollectible will be recorded as an expense in the income statement for the period. This is usually classified as bad debts expense and appears in the income statement as a debit or expense.

The corresponding credit shall be either to an Allowance for Uncollectible accounts if a provision is made or directly as a credit to the receivables account.

In either manner the effect is to reduce the receivable in the balance sheet

5 0
2 years ago
Which of the following occupations would most likely be
Rudik [331]

Answer:

Farm worker​

Explanation:

Seasonal unemployment occurs due to a decrease in labor demand at particular times of the year. Some industries experience increased activities during specific seasons.  Hotels and restaurants may experience a boom in holiday seasons, while Ski business may be closed during summer.

The farming business is seasonal. During winter, nothing much happens. Workers in this period are likely to be unemployed.

3 0
1 year ago
To help understand why attendance at the team's games was so poor, the atlanta falcons used marketing research to gather factual
Nataly [62]
The gathering of factual statements is an example of marketing research in its descriptive role.

<span>The descriptive role of marketing research is focused on the gathering of facts to explain the current situation of a market and/or marketing program.</span>
3 0
2 years ago
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