Question

A marketing professor wanted to do everything possible to ensure that her students understood her lectures. Accordingly, she used examples of marketing activities with which most students were familiar. For example, the professor discussed the marketing exchanges between students and grocers, college bookstores, convenience stores, and clothiers. The examples used by the professor were her attempt to ________ her message to encourage better understanding on the part of her students.

Answer 1

Answer:

Sarah is attempting to effectively encode her message to encourage better understanding.

Explanation:

To begin with, encoding is a term in communication which describes the conversion of ideas into gestures or words that convey meaning. In other words, it is the art of channelling information to receivers in ways that they can understand.

As a professor marketing, Sarah is well versed in marketing exchange but wants to ensure that her students understand the concept better as she does. To achieve this, Sarah logically converts the ideas (encode) she has on marketing exchange through lots of relatable examples that foster better or effective understanding of the subject matter.

Answer 2

Answer:

effectively encode

Explanation:

The aim of communication is to create an understanding between the receiver and the sender. Effectively encode means that the sender is making an attempt to deliver the message in a coded manner such that it would be clearly and easily understood by the receiver.

Example of effectively encode message is when a teacher uses marketing activities which students are familiar with like an exchange between students and grocers, college book stores, convenience stores and clothiers.

In the example above, the sender is able to accomplish his mission of effectively delivering the message by making comparisons that are familiar to the students.