Question

Of the following companies, which uses a direct marketing channel? A. Showdown, a clothing store that stocks merchandise from different international brands B. Fishhooks, a factory that manufactures fishing equipment that it ships to hobby stores worldwide C. Apple Blossoms, a company that sells its cosmetics exclusively through Ray's Retail Store D. Holly Wreaths, a store that sells Christmas ornaments to customers via its online click-to-order catalogs E. Germfight, a factory that manufactures dental products that it distributes only to select department stores

Answer 1

Answer:

The correct answer is D. Holly Wreaths, a store that sells Christmas ornaments to customers via its online click-to-order catalogs

Explanation:

Direct marketing channel is the process of selling directly to the end buyer without any intermediary.

Holly Wreaths is selling directly to customers via its online click-to-order catalogs so this is direct marketing channel.