Question

Pricing objectives are derived from broader marketing objectives. Organizations using a multisegment marketing approach to marketing will likely have different objectives for each brand offered to the market. Smaller firms that seek to fill niche markets will often use only a single approach to pricing products.

Answer 1

Answer:

True

Explanation:

An organization that makes use of multisegment marketing approach is undoubtedly a big company that have established name for itself. This means that, the organization or company is well known and that it is an household name in the industry. Therefore, such company has the capacity of using multisegment marketing approach.

But a small company will only make use of one pricing method, this is to attract people to its products. And avoid competing with the established organizations. So, in the process, creating name for itself.