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tigry1 [53]
2 years ago
7

A marketing manager wants to build a strong relationship with the customers and to customize messages without high costs. He und

erstands that relationship building and message customization would require constant updating of the database due to the reliance on CRM and he plans to hire staff to make sure the database stays up to date. Based on the manager's consideration, ________ will be the most appropriate promotion mix element.
Business
1 answer:
Colt1911 [192]2 years ago
4 0

Answer:

Direct marketing and interactive marketing.

Explanation:

In a case of direct marketing here, they do research, identify customers, select media (TV, direct mail, internet), and create a campaign. But rather than guess whether the message worked, they track the consumer's response. How many people (and of what age, ethnic group, income level) called the number in the catalog, clicked the button on the website, or went to the store for their gift with purchase. This is because direct marketers can measure the results, they can make the next campaign even better.

While in the other hand, interactive marketing explained to be the fastest growing form of marketing where sellers do chats and explanations that comes off as convincing approach of their products to their buyers, this could be physically or online.

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________ distribution is a strategy in which producers of convenience prodcuts and raw material stock their products in as many
dem82 [27]

Answer:

Intensive Distribution

Explanation:

Intensive distribution is a strategy in which producers of convenience products and raw material stock their products in as many outlets as possible.

In this strategy, the producers of convenience products try to provide the product to the consumers where and when they want. In this way, consumers get brand exposure for any product they wish to buy and also it made convenient for them to buy the product. Example of such products are soaps, biscuits etc.

Thus the answer for the question is Intensive Distribution.

5 0
2 years ago
Read 2 more answers
Jenna Jeffries started her business baking dog treats by investing cash of $1,000. During May, its first month of operations, Je
ElenaW [278]

Answer:

Cash balance= $500

Explanation:

Giving the following information:

Started her business baking dog treats by investing cash of $1,000.

Had revenues of $3,000.

She paid her assistant $1,000 in cash.

The business paid cash dividends of $500.

<u>The cash account is affected by every entrance or exit of money. For example, if a purchase is made on account, the cash balance is not affected.</u>

Cash balance= -1,000 + 3,000 - 1,000 - 500

Cash balance= $500

3 0
1 year ago
When the first Pizza Hut opened its doors back in 1958, it offered consumers one style of pizza: its Original Thin Crust Pizza.
slega [8]

Answer:

<u>Monopolist competition</u>.

Explanation:

The market structure of monopolistic competition occurs when there are several companies offering similar products, which even though substitute products cannot be considered perfect substitutes. Monopolistic competition is characterized when in the market there are many sellers competing for a higher market position of some product or sector. This type of monopolistic competition is characterized by free entry to other companies, which makes it increasingly competitive in the pursuit of customer preference.

5 0
2 years ago
Typhanie, a customer service representative with WestComm Wireless Services, was asked by one of her customers if WestComm would
creativ13 [48]

Answer:

E. centralized authority.

Explanation:

Centralized authority is a type of structure in which  organizational management structure where most of the major decision-making power and authority rests in the hands of a concentrated group of leaders.

8 0
1 year ago
Read 2 more answers
Applegate is in litigation with Magnifium over a contract breach. Applegate has been approached by a former janitor for Magnifiu
VladimirAG [237]

Answer:

Applegate cannot use the janitor's statement in the trial since the janitor was not directly involved in the work that was being discussed in the meeting. At most, Applegate can try to use some of the information to investigate further about the issue by its own.

Explanation:

The janitor could be considered a hearsay witness, but courts usually limit their testimonies depending on whether its content is admissible or not. The court and Magnifium's lawyers would examine the perception of the witness, his recollection of the events, how he communicated those events to the other party involved in the case, and most importantly the truthfulness of the witness testimony.

The janitor doesn't have a solid position in any of the possible challenges, e.g. he might be mad for being fired and is making up the story, he misinterpreted what he heard because he didn't know what they were talking about, Applegate reached the witness and offered him money to testify, his testimony may have some gray areas or may not be complete. There are simply too many possible objections that can eliminate his testimony and leave Applegate in a worse position.

5 0
2 years ago
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