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tigry1 [53]
2 years ago
7

A marketing manager wants to build a strong relationship with the customers and to customize messages without high costs. He und

erstands that relationship building and message customization would require constant updating of the database due to the reliance on CRM and he plans to hire staff to make sure the database stays up to date. Based on the manager's consideration, ________ will be the most appropriate promotion mix element.
Business
1 answer:
Colt1911 [192]2 years ago
4 0

Answer:

Direct marketing and interactive marketing.

Explanation:

In a case of direct marketing here, they do research, identify customers, select media (TV, direct mail, internet), and create a campaign. But rather than guess whether the message worked, they track the consumer's response. How many people (and of what age, ethnic group, income level) called the number in the catalog, clicked the button on the website, or went to the store for their gift with purchase. This is because direct marketers can measure the results, they can make the next campaign even better.

While in the other hand, interactive marketing explained to be the fastest growing form of marketing where sellers do chats and explanations that comes off as convincing approach of their products to their buyers, this could be physically or online.

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A one-time error in the application of the lower of cost or market/net realizable value (LCM/NRV) rule in the current period dis
Kipish [7]

Answer:

A one-time error in the application of the lower of cost or market/net realizable value (LCM/NRV) rule in the current period distorts financial results for the current accounting period:

a. only.

Explanation:

The lower of cost or market (LCM/NRV) method states that when valuing a company's inventory use the historical cost or the market value, whichever is lower.  The historical cost refers to the cost at which the inventory was purchased.  The market value is the current price.  The implication is that while the historical cost remains static, the market value shifts over time.

Therefore, if there is a one-time error made in the use of the LCM/NRV rule, it only affects the current period.  The next accounting period will restart the process of comparing the historical costs with the market value, thus obviating the need to repeat the error.

8 0
2 years ago
Universal Containers wants to be able to assign Cases based on the same criteria they use for Live Agent chats.Which feature sho
elena-s [515]

Answer:

Universal Containers wants to be able to assign Cases based on the same criteria they use for Live Agent chats.Which feature should a Consultant recommend?

Omni-channel Skills-based routing

Explanation:

4 0
2 years ago
The following exercise will help you identify how business owners function within the different stages of retailing. The wheel o
ra1l [238]

Answer:

a) Haute Mexican-To serve the customers seeking a fine dining experience, Maria opens an upscale, stand-alone, expensive restaurant serving haute cuisine.  STAGE 3 - MATURITY PHASE (STRONGLY ESTABLISHED, HIGH PRICE)

b) Joe's Burrito Box-Recognizing an opportunity to sell low-price, no-frills lunches, Joe's Burrito Box sells boxed burrito lunches out of a mobile cart on Main Street.  STAGE 1 - ENTRY PHASE (PENETRATIVE WITH LOW MARGINS)

c) Maria's Taco Stand-First to introduce Mexican food to the market, Maria opens a no-frills taco stand offering budget meals.  STAGE 1 - ENTRY PHASE (PENETRATIVE WITH LOW MARGINS)

d) Maria's Mexican Restaurant-As Maria's Mexican food grows in popularity, Maria opens a restaurant in the local mall. The restaurant offers a wider menu, sit-down dining, and higher prices. STAGE 2 - GROWTH PHASE (SOMEWHAT ESTABLISHED, HIGHER MARGINS)

7 0
2 years ago
When the board of directors asked that the company stop underwriting the pga event the ceo knew that the decision which he made
Agata [3.3K]

Answer:

When the board of directors asked that the company stop underwriting the PGA event the CEO knew, that the decision which he made with the company’s best interest in mind, lacked foresight.

Explanation:

(I think...)

6 0
2 years ago
What is an example of a situation in which the cost of capacity is substantially more than the cost of waiting? What would the w
labwork [276]

Answer:

<em>Cost of Capacity, Cost of Waiting</em> and <em>Waiting Lines</em> which are concepts indicated in the question speaks to Queuing Theory under Operations Management.

The goal of studying this theory simply relates to Optimizing Efficiency.

Let's define the concepts highlighted in the question.

Capacity cost is defined as the total amount of expenses incurred by an organization to provide for or increase its ability to conduct business operations. It can also be referred to as the <em>cost of service</em>.

Cost of Waiting on the hand within the context indicated above is how much it costs a business to keep customers waiting.

The more customers leave without making a purchase or do not return because of frustrating wait times, the higher the waiting cost.

Waiting Line -  This is simply a line of people waiting to be attended to, or access a product or service. It could also refer to Assembly Line. Or simply, <em>a queue.</em>

Explanation:

Cost of Waiting plus Cost of Service equals Total Cost.

<u><em>An optimized situation</em></u><u> is where the total cost is at it's lowest</u>. Reducing capacity may reduce costs of service, but cause an upward spike loss of sales due to lost customers.

Excessive capacity, on the other hand, will reduce the loss of sales due to the loss of customers but lead to an increase in operating costs.

To answer the questions, an example of a situation in which the cost of capacity is substantially more than the cost of waiting is given below:

a) If One ATM can serve 3 customer in 2 Minutes, and ATM users arrive the ATM Gallery at the rate of 3 customers every 4 minutes, then haveing 5 ATM Machines installed at such a location would translate to higher cost of capacity in relation to cost of waiting (Assuming that the cost of purchasing the machines and profit accruable from the ATM use charges are not factors under consideration)

b) the waiting line in such a condition would be substantially smaller than an optimised gallery or close to zero

Cheers!

3 0
2 years ago
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