Question

Social computing forces companies to deal with customers ________ as opposed to ________.

Answer 1

Answer:

Reactively, Proactively.

Explanation:

The above statement deals computing forces companies dealings with customers. Generally, in real-life dealings, we cannot afford to have a choice between Proactive and Reactive approaches. Proactive approach is generally more effective in terms of avoiding /reducing loss of life and property etc. however, it depends on the situation, time available to take action and resource availability. I have seen that even in the case of worst natural disasters like cyclones , proactive approach by civic authorities ,on the basis of limited scientific forecast inputs available, helped in averting major damages.

However, if there is a sudden accident, we have no other choice but to react on the spot. In some situations, like disasters ( man-made or natural) , a combination of proactive and reactive approaches can be more effective.