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alexgriva [62]
2 years ago
10

Jamie was participating in a market research study regarding computers when he was presented with 24 different computers that va

ried on four criteria. He was asked to rank all 24 descriptions in terms of his preference for those combinations of features. Which approach to assess the relative importance Jamie places on evaluative criteria was this research using?
Business
1 answer:
fenix001 [56]2 years ago
4 0

Answer:

conjoint analysis

Explanation:

In the market research study being described, they were using conjoint analysis. This is a statistical technique that helps determine how potential customers value different attributes such as a specific feature, function, or benefit that makes up an individual product or service. In this particular scenario, Jamie was asked to rank the different computers based on each ones unique/different criteria or features.

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Answer:

Proactive consumers

Explanation:

Proactive means acting in advance to deal with an unexpected change or difficulty in the future.

Proactive consumers refers a group of consumers who are an intrinsic part of the creative process of developing a product. They are the active consumers. They are not a part of the passive consumers where industry dumps consumer goods.

Proactive consumers are part of the production and marketing process of a product. They make research on how a product can be improved on.

Proactive consumers reject most traditional advertising and use multiple sources—traditional media, the Internet, product-rating magazines, recommendations from friends in-the-know—to not only research a product, but to negotiate price and other benefits.

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Explanation:

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3. Joe's Burrito Cart sits on a busy street corner. Customers line up to get Joe's hot burritos. In order to comply with regulat
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