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umka2103 [35]
2 years ago
12

Gary wants to create a perceptual map for positioning using the attribute-based approach. He comes to you for advice as to how h

e should get started on this. What is the first step you would advise Gary to undertake? a. Determine the specific questions to be used for the two types of ratings: (1) How does our company rate on a number of attributes? (2) How important is each of these attributes? b. Determine the importance of the attributes. c. Determine how similar pairs of two attributes are. d. Plot the attributes in a two-dimensional space.
Business
1 answer:
Bad White [126]2 years ago
3 0

Answer:

a. Determine the specific questions to be used for the two types of ratings: (1) How does our company rate on a number of attributes? (2) How important is each of these attributes?

Explanation:

            Perceptual map may also be called as Market Mapping. It is a diagrammatic technique that is used by the asset marketers which attempts to visually display the perceptions of the customers or the potential customers. Positioning of the brand is influenced by the customer perceptions rather than those of any businesses.

            In the context, Gary in order to form a perpetual map for the positioning, he should first determine some specific questions for the two types of the ratings -- how his company rate on the number of the attributes and the importance of these attributes.

Hence, option (a) is correct.

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Answer:

$6,240.

Explanation:

                                     Reconciliation Statement

Bank balance before reconciliation                                $4,590

Add: Deposits in transit                                                      2,600

Less: Outstanding Checks                                                  (950)

Reconciled Bank Balance at April 30, 2019                $6,240

Cash balance before reconciliation                               $6,320

Add: Interest Revenue                                                           60

Less: Bank service charges                                                (140)

Reconciled Cash Balance at April 30, 2019               $6,240

<u>Notes</u>

- Deposit in transit and Outstanding checks are already recorded in company's books but not yet recorded with the bank because these checks might have reached bank after working hours. So, we have to update the bank's record.

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The estimated demand for a good is Q = 3,600 - 12P + 0.6M - 2.5PR where Q is the quantity demanded of the good, P is the price o
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c

Explanation:

a. Related goods can be complementray goods or substituted goods. In case of complementary goods, price of related good is inversely related to quantity demanded. In case of substituted goods, price of related good is directly related to quantity demanded.

b. It can be greater than 1.

c. It is always negative as relationship between price and quantity demanded is inverse.

d. It doesn't violate the law of demand

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2 years ago
In the current year, Borden Corporation had sales of $2,190,000 and cost of goods sold of $1,295,000. Borden expects returns in
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Answer:

The entries are as follows

To record estimated returns on Sales

Debit: Sales Refund Payable Account $131,400

Credit: Accounts Receivables $131,400

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Gnesinka [82]

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