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vekshin1
2 years ago
5

Do you think that MTV's future lies mostly in its international operations?

Business
1 answer:
Elina [12.6K]2 years ago
6 0

Answer:

Yes.

I think that "MTV's future lies mostly in its international operations."  This is where the market is for cable TV.  The domestic market is already saturated.  For an organization of its kind, the best it can do is to expand beyond the domestic market, which it has already done.  For example, its African channel is booming.  It is also a way to project American culture to the world to help create cross-cultural understanding, while also importing some outside culture to the US in a globalized world.

Explanation:

As a giant American multinational cable channel, MTV focuses on original reality programming which targets teenagers and young adults.  This defines its vision and mission.  This implies that the company has already identified its purpose.  There are teenagers and young adults over the world.  This is why its outreach should not be restricted to the domestic US market alone.

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