Question

Which of the following type of online advertising intermediaries decide the placement and pricing of online display ads by using the supply and demand of the ad landscape in a real- time auction process?
a. Ad networks
b. Retargeters
c. Content publishers
d. Data providers
e. Ad exchanges

Answer 1

Answer:

e. Ad exchanges

Explanation:

The ad exchange is a form of an online strategy that promotes the transaction of media advertising inventory from numerous ad networks. Here, prices for the inventory are defined through the supply and demand in a real-time auction system.

Hence, in this case, the correct answer is that the type of online advertising intermediaries is generally referred to as Ad Exchanges.