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Karolina [17]
2 years ago
15

Kerry, the new sales director, just completed her first staff meeting to set annual goals. She managed to get the team's consens

us on increasing sales volume by 10 percent over the next year. Kerry had suggested that the team focus on increasing sales of the base model first and then focus attention on the premium offerings. In closing, she reminded the group that the whole team would share responsibility for ensuring that sales goals were met. As they left the meeting, her company president, Richard, congratulated her on her planning but suggested there was one thing she might reconsider. What did he notice? Kerry had ...
Business
1 answer:
svetoff [14.1K]2 years ago
7 0

Answer:

I notice two possible issues here:

First, focusing on selling only the base model might increase total sales volume but might not increase profits. Generally, premium models are more expensive and yield a higher contribution margin. I might be wrong here because there is no mention to contribution margins, but generally things work differently. E.g. car salespeople do not usually offer the base model first, they generally show the highest trims.  

Second, in countries like Japan, common goals for groups might work since the culture is much more collaborative between group members. But in the US, where performance and success is measured on a much more personal way, it might not work very well. It doesn't mean that team work is no good, but making the whole group responsible for reaching a certain sales goal is not adequate. Imagine that you manage to increase your sales by 15%, but since the total sales of the entire group didn't increase as much and didn't meet the stated goals. What will happen to you? Under normal conditions, increasing sales in such a way would probably result in a bonus besides higher sales commissions.

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KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of global mark
polet [3.4K]

Answer:

c.Product customization

Explanation:

What is Product customization?

Its a type  of strategy  that companies implement to attarct more customers. It usually implies the modification of designs, uses and/or characteristics of their items to satisfy the customer’s needs or desires.  

This policy has the benefit of giving the company the opportunity to stand out from the competitors by fine-tuning items and services. Therefore the company gains a bigger portion of market share

In this case, KFC, altered their global formula in order to gain more acceptance in the Japanese market

7 0
2 years ago
Cedric, a brand manager, transferred from the united States to japan He dscovered that athough people in the Unted States highly
Firdavs [7]

Answer: collectivism

Complete Question:

Cedric, a brand manager, transferred from the united States to japan He discovered that although people in the United States highly valued individualism, people in Japan expect individuals to conform to group expectations. Cedric concluded that Japan places more of an emphasis on:

Explanation: Collectivism values the group over individuals belonging to the group. In cultures where collectivism is the norm, individuals tend to want to conform to the group expectations. Also, it is common for individuals in collectivist societies to define themselves as belonging to a group than as individuals so groups are a way of identifying themselves.  

While individualism values individuals's right and uniqueness, collectivism does not  but sees value in maintaining the cohesion in a group, which in turn promotes conformity.

6 0
2 years ago
b) IKEA is also very "IKEA-centric." For example, the IKEA store itself will be laid out as a maze that requires customers to wa
Musya8 [376]

Answer:

Explanation:

As long as IKEA is able to deliver value and differentiation via quality, cost, and new designs, then the IKEA way of putting people through the different departments before making checkouts, will not spell trouble.

Furthermore, the movement of people through the different departments will give consumers, exposure to other new products available and it will make them aware of the quality present in other goods. As a result, the consumer and the company will benefit from increased sales.

Here, IKEA has to assure that quality is to be maintained and movement through the different departments should not be high traffic and it will be convenient for people to easily move through to remain interested in visiting the IKEA stores on a regular basis.  

Thus, it will be the right step to build a sustainable business model by IKEA.

8 0
2 years ago
On December 31, 2018, the end of its first year of operations, Cullumber Associates owned the following securities that are held
nlexa [21]

Answer:

the answer is

Explanation:

$2317218262262

3 0
1 year ago
Elmdale Company has a machine that affixes labels to bottles. The machine has a book value of $80,000 and a remaining useful lif
AveGali [126]

Answer and Explanation:

The preparation of the analysis  showing whether the old machine should be retained or replaced is presented below:

Particulars           Retained equipment       Replace equipment     Change in the net income

Variable cost        $1,560,000                 $1,230,000                $330,000

                  ($520,000 × 3 years)       ($410,000 × 3 years)

Cost of the new

machine                                                         $300,000                        -$300,000

Net change                                                                                               $30,000

As we can see the amount comes in positive which reflects that the machine should be replaced

3 0
2 years ago
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