Question

Chip Wilson, Lululemon's founder, envisioned creating high-quality sportswear, found low-cost producers, realized sales that exceeded those of competitors, established a corporate culture, and formulated a marketing strategy. Of these activities, which would be first and last in the strategic planning process?

Answer 1

Answer:

d. envisioning high-quality sportswear and realizing high sales

Explanation:

At the first step of strategic planning process he identifies the opportunity which lies in high quality sportswear.  At the last step execution is done for making the opportunity being realized by achieving the high sales.

Options to the question are: " a. finding producers and establishing a corporate culture ; b. establishing a corporate culture and formulating a marketing strategy ; c. formulating a marketing strategy and envisioning high-quality sportswear ; d. envisioning high-quality sportswear and realizing high sales