______ is the ability to change and be flexible as problems arise and priorities shift.

National Family Opinion (NFO) contacts several hundred members of its consumer panel and provides them with a printed descriptio

netineya [11]

Answer: concept test

Explanation:

Based on the information given, we can infer that National Family Opinion (NFO) is conducting a concept test.

Concept testing is the process whereby surveys are used in the evaluation of the acceptance of a new product by the consumers before the product is introduced to the market.

Since the consumers are given a survey which contains different multiple-choice questions about their attitudes toward the new product,

Therefore, the correct option is B.

7 0

2 years ago

The ledger of Mai Company includes the following accounts with normal balances: Common Stock, $10,200; Dividends, $1,400; Servic

GenaCL600 [577]

Answer:

The journal entries are as follows:

(i) On December 31,

Service revenue A/c Dr. $25,000

To income summary A/c $25,000

(To record the service revenue)

(ii) On December 31,

Income summary A/c Dr. $18,400

To wages expense $14,400

To rent expense $4,000

(To record the rent and wages expense)

(iii) On December 31,

Income summary A/c($25,000 - $18,400) Dr. $6,600

To Retained earnings $6,600

(To record the Retained earnings)

(iv) On December 31,

Retained earnings A/c Dr. $1,400

To dividend A/c $1,400

(To record the dividend)

4 0

2 years ago

As the capital budgeting director for Chapel Hill Coffins Inc., you are evaluating construction of a new plant. The plant has a

ValentinkaMS [17]

Answer:

18.37%

Explanation:

The internal rate of return is the return at which the net present value comes to zero

Here the net present value is the value at which the present cash inflows after discounting factor is exceeded then the initial investment. If this thing happens then the project would be accepted otherwise it would be rejected

The computation of the range of the plant IRR is to be shown in the attachment below.

Please find the attachmentHence, the internal rate of return is 18.37%

5 0

2 years ago

A marketing consultant, Sofia, has been studying the effect of increasing advertising spending on product sales. Sofia conducts

UkoKoshka [18]

No, because 100,000 is much greater than the values used in the experiment

Explanation:

The advertisement budget is an estimation of the company's commercial spending for a specified amount of time. More specifically, it is the capital that a organisation is able to put aside to accomplish its marketing goals.

In developing an advertisement budget, a corporation must balance the importance of the promotional dollar against the value of the dollar as known revenue.

Better promotional budgets — and campaigns — focus on consumers' desires and address their challenges, not on business concerns such as overstock elimination.

5 0

2 years ago

Little Kona is a small coffee company that is considering entering a market dominated by Big Brew. Each company's profit depends

arsen [322]

Answer and explanation:

a) If Kona enters, Big Brew would want to maintain a high price. If Kona does not enter, Big Brew would want to maintain a high price.

Thus, Big Brew has a dominant strategy of maintaining a high price.

If Big Brew maintains a high price, Kona would enter. If Big Brew maintains a low price, Kona would not enter.

Thus, Kona does not have a dominant strategy.

b) Because Big Brew has a dominant strategy of maintaining a high price. Kona should enter. There is only one Nash equilibrium, which is, Big Brew will maintain a high price and Kona will enter.

c) Little Kona should not believe this threat from Big Brew because it is not in Big Brew's interest to carry out the threat. If Little Kona enters. Big Brew can set a high price, in which case it makes $3 million, or Big Brew can set a low price, in which case it makes $1 million.

Thus, the threat is an empty one, which little Kona should ignore; Little Kona should enter the market.

d) If the two firms could successfully collude, they would agree that Big Brew would maintain a high price and Kona would remain out of the market. They could then split a profit of $7 million.

3 0

2 years ago