The model was developed by Arnold Mitchell. The purpose of creating this model was to determine people of different classes who hold differing values, attitudes and lifestyles.

There are 9 types of customers according to the VALS model. The audience or the customers that Lorenzo is dealing with belongs to the Achievers group.

Achievers, according to the VALS framework are those people who are driven by achievements. This means that they tend to buy the products that reveal their success to their peers or others. The people who belong to this group want to be excellent in their jobs and families as well.

So, the correct answer is Achievers.

8 0

1 year ago

… (6) These students should be exempt from taking the final exam because they have already demonstrated responsibility and dedic

ArbitrLikvidat [17]

Answer number one hope it helps

6 0

1 year ago

Which of the following shows that Dally is more violent than the other greasers

zimovet [89]

Dally is more violent because when he used to live in the city he was in gang

8 0

2 years ago