Question

tarbucks entered a partnership with Keurig Green Mountain to sell K-Cup single-serving coffee packs. Because Starbucks __________, it was prepared for this shift in its marketing environment added more in-store displays optimized its distribution by adding local outlets in grocery stores tracked, as part of its ongoing environmental scanning activities, the percentage of households with single cup brewers shifted funds from product development to advertising noticed the change in the demographics of coffee and tea drinkers in general

Answer 1

Answer:

E)

Explanation:

It was prepared for this because Starbucks tracked, as part of its ongoing environmental scanning activities, the percentage of households with single-cup brewers. The data that they managed to gather through this study allowed them to quickly determine that there was a large percentage of households with single-cup brewers and therefore the customer base was there. Having a large customer base would drastically increase their chances of obtaining massive profits by simply providing the necessary product to those households, which they plan to do with this partnership.