Question

On online sources such as social media, ratings websites, marketers often try and make recommendations to consumers based on their past browsing history, past stated preferences, or purchase history. For example, on Amazon, a customer is likely to receive product recommendations based on previous purchases, while on Netflix, a viewer is likely to get recommendations based on their viewing history. Marketers believe that by offering options close to a customer's preferences, they are more likely to see the recommendation accepted. Recently, this micro-targeting has received some criticism. Based on our discussions in class, the reason is:

Answer 1

Explanation:

this is a multiple choice question and the correct answer is this:

the reason is that reflecting a customer's preferences back to them limits the consumers access to information and also to alternative choices.

echo chamber describes a situation where beliefs are reinforced through communication and also repetition. as a customer comes across similar or the same pattern that reinforces an already establishedd belief, this limits the ability of picking from several alternative choices available to them.