Question

The companies argued that the merger would enable them to make investments that would provide customers with faster broadband, greater network reliability and security, better in-home Wi-Fi, and greater Video on Demand choices thereby increasing their ability to do which of the following?
a. Introduce economies of scale
b. Realize duplication of resources
c. Offer product bundling
d. Eliminate holdups

Answer 1

Answer: C. Offer product bundling

Explanation:

Product bundling is a marketing strategy whereby several products are grouped together as one and these products will then be sold for a price.

The main aim of the strategy is to encourage customers to purchase more products. Based on the question, the merger will help the company offer product bundling.