Question

Macmillan Toys Inc. is looking to expand internationally and wishes to develop a new product line that is highly localized while keeping their cost structure below that of their rivals. Macmillan Toys Inc. has been successful with implementing a blue ocean strategy in their main strategic business units and as such wishes to pursue a ________ strategy for their international operations.

Answer 1

Answer:

Multi domestic strategy

Explanation:

From the question we were informed that Macmillan Toys Inc. which is looking to expand internationally and wishes to develop a new product line that is highly localized while keeping their cost structure below that of their rivals. Macmillan Toys Inc. has been successful with implementing a blue ocean strategy in their main strategic business units and as such wishes to pursue a Multi domestic strategy

strategy for their international operations. Multi-domestic strategy can be regarded as strategy utilized by companies whereby a firm ensure that there is maximum local responsiveness through the customization of their product offering as well as marketing strategy so that it can along with the match different national conditions.